Behind the brand

The phrase ‘Bon Courage’ is heard amongst cyclists and their supporters, not just in France but around the world. It's indicative of the attitude typical amongst the cycling fraternity; don’t give up, draw on your inner strength, keep going in the face of adversity. Taking this inspirational drive towards endurance and durability as its key starting point, Bon Courage clothing will appeal to anyone who loves cycling, whether as a participant or a supporter. Featuring distinctive, carefully considered designs and superior quality fabrics and finish, Bon Courage offers a select range of products that we hope our customers will love and wear, year after year.

We love the fact that cycling is so accessible to everyone, and it’s been great to see the sport grow and grow in recent years. Bon Courage maintains close links to its sister company, Allons-y Pyrenees - a holiday and cycling base in the foothills of the French Pyrenees; each summer sees thousands of people flock to these mountains to cheer on the cyclists of the Tour de France. Long after the official participants have disappeared in a haze of dust, many supporters will take to their own cycles to recreate the tortuous routes, simply for sheer love of the experience. This attitude is evident in cycling the world over; the shared experience has its ups and downs (literally), but the effort is always worth it.
To find out more about Allons-y Pyrenees, visit

Initially, Bon Courage will be launching small collections of t-shirts. More products will follow, each the result of an unstinting commitment to the highest quality production and service.

Please contact us if you have any feedback or suggestions, we'd love to hear from you!